Fat Cat Hot Sauce
Unique, eye-catching, made with love. My take on an exciting, label design that uses a mascot to represent a distinct brand and product.
Round 1 Sketches
These sketches explore the idea of one label design that would capture the brand as a whole.
Because I liked more than one concept, I expanded my design to include the same mascot in different ways to represent the unique flavors of each hot sauce.
Round 1 Sketches
Instead of using a singular logo to represent the brand, I designed a singular mascot to add a relatable storytelling element and emphasize the uniqueness and character of this small business.
Tapestry of History
How do you describe the responsibility women carry of protecting and passing on a rich history and culture?
A winding maze of stories woven together.
Throughout history, women have always played the role of oracles, storytellers, and soothsayers. Armenian women are a good example of the necessity and importance of protecting and passing on culture and history.
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The Armenian genocide is an oftentimes forgotten piece of world history that took place from 1915-1923, where the Ottoman Empire and subsequently the Republic of Turkey persecuted and killed Armenians for their Christian faith. To this day, Turkey has not recognized their gruesome, oppressive history against Armenians and has caused a diaspora culture to rise and a necessity to protect. The responsibility of maintaining, protecting, and carrying on the rich, beautiful and storied history of Armenia falls onto women.
With this color palette, it nods to the Armenian flag. The pomegranate is a common symbol of fertility in Armenian culture. The culture is intertwining, rich, and is made of stories woven together.
