Fat Cat Hot Sauce
Unique, eye-catching, made with love. My take on an exciting, label design that uses a mascot to represent a distinct brand and product.
Round 1 Sketches
These sketches explore the idea of one label design that would capture the brand as a whole.
Because I liked more than one concept, I expanded my design to include the same mascot in different ways to represent the unique flavors of each hot sauce.
Round 1 Sketches
Instead of using a singular logo to represent the brand, I designed a singular mascot to add a relatable storytelling element and emphasize the uniqueness and character of this small business.
Find and Seek
I wanted to challenge my conceptual illustration skills by taking a short, general phrase and coming up with a narrative, symbolic illustration around it.
"Find it before you lose it."
This idea of "find" leads me to "search, navigate, look for," which then leads me to the idea of a maze or a labyrinth. "Find" is a mindset. It implies that you're looking for something that is missing, and that the journey to discover it is finite. It will end when what's missing is found.
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I chose the second option because I want this piece to have a positive message about the value of keeping focus on what you're seeking.
With this color palette, I want to convey a sense of wisdom and deep contemplation. However, since this piece is supposed to have a positive tone, I changed the palette to have a more whimsical, curious tone.
I chose to have an older female figure to still reinforce a sense of wisdom and to convey the longevity of searching for something spiritual. The quilt-like pattern that makes up the border also evokes stability as it neatly frames the composition and represents growth with its foliage-inspired design
Final